"The strand model is wrong because it predicts no new physics!"
This is really a bizarre statement. Here is a theory that describes all nature, agrees with all experiments, and somebody is not happy because the theory does not back up his personal fantasy.
But the reason is obvious. Such people built various towers of Babylon - oops, I meant to say, various accelerators and dark matter experiments around the world. And now the best theory of everything we have predicts that experiments will find nothing new. Obviously, thousands of people would end up feeling deeply ashamed. They all want to avoid this, and thus they make statements like the one above.
We see that people are not reasonable beings. Many are driven by fantasy, by feelings, and not by facts.